Marketing professionals benefit from a
wealth of insight and planning information to optimize marketing
strategies and improve web site design.
Business professionals profit from
comprehensive executive reports, plus the cost savings
outsourced web analytics offer when compared to in house
IT professionals gain from ease of
implementation, rapid deployment and cost savings.
Visitor Intelligence™: Visitor
Intelligence is key to accurately measuring marketing, cataloging,
merchandising and site design initiatives for your web site. For
example, which metric do you think is most valuable? Ten people
clicked on your promotion - or - seven unique visitors clicked on
your promotion and it was seen ten times.
Real Time: For companies that deliver time sensitive or
promotional content, real-time means you can track the effectiveness
of promotions and measure visitor response. This information can
help you determine what's working and fix what's not. As an example,
an online news site can establish when a story is losing its
interest, and therefore identify when to pull it or when to promote
Custom Reports: Most vendors deliver statistics in a 'one
size fits all' configuration. This can be ineffective because most
web sites now employ sophisticated web applications or special
features that no longer fit the 'one size fits all' paradigm. As a
result, we deliver targeted reporting specifically for your web
Unique Visitors: In advertising 'reach' is everything. It is
important to know if your 'content' is shown to 1 person 100 times
or to 100 people once.
Banners & Campaigns: Optimizing online marketing campaigns
begins with monitoring which promotions and campaigns are most
effective. Track the effectiveness and profitability of emails,
banners, affiliate partner sites, sponsorships, editorial and paid
links, in addition to inbound and outbound promotions.
Powerful Visualization: Powerful visualization tools include:
automated thumbnails of web pages, banner ad thumbnails, geographic
maps, time zone maps, stock ticker window, real world event calendar
and graphical summarizations showing visitor metrics.
In addition, you can mouse-over report elements to reveal deeper
numeric insight. Control report list size, generate comparative
reports, filter the report by keyword, adjust report styles and
launch related reports. Plus, many metrics shown in ledger views
offer a magnifying glass to drill down even deeper into that metric.
Forecasting: Forecasting offers the information you need to
predict the outcome of your marketing initiatives, monitor web site
redesigns and foresee website traffic for future infrastructure
Search Engines & Keywords: Provides detailed search engine
and keyword tracking. Knowing which keywords visitors use to reach
your web site provides valuable information you can use to improve
your visibility on the Internet.
These keyword reports offer a good source for words you might
include within your web page meta tokens; many search engine
indexing algorithms consider these tokens in their search results.
If you pay for keyword sponsorship, these reports provide a way to
measure keyword effectiveness right at your web site.
Comparative Reports: Comparative reports offer a quick way to
see the performance of diverse marketing initiatives such as e-mail
campaigns, partner and affiliate programs. In addition, these
reports illustrate whether other inbound or outbound promotions are
on their way up or out.
Geographic Reports: These reports not only reveal geographic
location, but corporate and service provider entities as well. This
information is valuable in determining the amount of traffic that
enters your web site via portals such as AOL. It is also valuable
when scouting for advertisement locations, determining degree of
interest by corporate entities, or keeping an eye on your
Some of our Clients that are using this successfully:
Pettit Fine Furniture