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January 2006 Newsletter
  

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Have you finished what you started?

Business owners need to ask themselves this question. Was my web site done for free? The answer for most owners is absolutely not. However, the simple fact that you paid for your web site does not mean that it was done right or functions the way you need it to be competitive in today's online world. To prove a point, ask the following questions about your site:

  1. Where does the traffic to my company's web site come from?
  2. What do users do when they come to my company's web site?
  3. Is my competition doing a better job with their web site?

 
"We make sure highly skilled companies are available for the audience seeking them on the Internet At the end of the day, web site owners, search engine users and the major search engines share a common goal. They all want searches to provide relevant results fast. We help web site owners make sure they are relevant."

Read more on this trend

Now that online marketing has moved far beyond just having a web site with more and more companies planning to spend more for online marketing in 2006 and beyond, it is absolutely critical to your company's online marketing success that your business outline an integrated marketing plan that includes your web site to help cut through the marketing clutter and truly differentiates your business. Today prospects, suppliers, customers, employees, shoppers, prospects and all types of decision makers will usually take their first steps in the buying process online more often than not.

Business research, comparison shopping, competitive analysis. All of these activities and many more are being done online with regard to your business everyday. Knowing how these processes work and being able to control the outcome to the greatest degree will translate into positive business growth, increased brand awareness and solid competitive advantage.

Businesses that underestimate the Internet's value and reach are left to spend more money through traditional methods for lesser results. Having an integrated marketing effort that utilizes the proper plan to incorporate your online and offline efforts will save your business money, extend your reach and hours of operation and add value to your business model. And at the same time, it can help with your marketing, sales, revenue and other growth goals.

For details on starting an integrated marketing campaign that fully utilizes the power of online marketing, analytics, and the search engines request our web site analysis.

Best Regards,

Brian Gomme | 704.849.0528
b.gomme@ebasedevolution.com

 

Recent ebasedEVOLUTION News

Novant HealthcareebasedEVOLUTION will provide innovative marketing expertise and cutting-edge solutions to enhance Novant’s online marketing efforts . . . Read more

ebasedEVOLUTION names Milan Bekich as Vice President and General Manager. Mr. Bekich will focus on top line growth, market execution and operational excellence . . . Read more

 

Did you know?

ebasedEVOLUTION announced the next revolution in Search Engine Marketing, ebasedPLATINUM. Our new PLATINUM program includes an industry first Service Warranty that, along with our Performance Guarantee, further differentiates our program from other traditional SEO programs. ebasedPLATINUM recognizes that in a dynamic and constantly evolving online world, PLATINUM customers require both superior product and outstanding service. Our PLATINUM program is designed to provide customers with the highest level of product performance, service and support in the industry. For more information, please request further details on ebasedPLATINUM.

 

About ebasedEVOLUTION

ebasedEVOLUTION is a leading search engine marketing and web development firm practicing only ethical search engine optimization and marketing services. We engage in the design, production and sale of products and services that enable productive, efficient and cost-effective marketing online. Our award winning staff focuses on providing our clients with competitive advantages that deliver real return-on-investment. ebasedEVOLUTION solutions help customers achieve more effective targeting of their web site traffic, increased visibility and improved conversion rates. We offer consulting, custom application development and support services including the tools, knowledge, leadership and industry innovation expected from a leader in online marketing. Some of the companies using ebasedEVOLUTION solutions include: Jiffy Lube, Donald Haack Diamonds, Hamilton Beach, Broyhill Furniture, National Gypsum, Crosland Properties, Technocom and The Professionals Golfers Association of America (PGA). For more information on how ebasedEVOLUTION can help focus your online marketing efforts, please see www.ebasedevolution.com

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