What makes a good website great? There is much more to it than you might think. The key is to integrate your offline and online marketing techniques to drive positioning, visibility and results. Catch. Compel. Convert. These strategic concepts, when executed correctly, can mean significant dollars to your bottom line. The mark of an excellent website is an uncluttered image, clear, compelling content, and the ability to seamlessly turn prospects into profits.

"In truth, the history of your linking strategies is the greatest determinant of how your website will ultimately rank. If you have ever worked on link building or had someone work on link building for your site then now is the time to look at how it has affected your ability to rank."   Read more on this trend

So how do you make the most of your online investment? With each passing month legitimate Search Engine Marketing techniques have become an integral part of the foundation for an integrated online marketing strategy for more and more businesses. There are two reasons for that. First, rankings in the top ten on the major search engines is prime marketing real estate and second, the search engines have become the dominant vehicles for conducting business searches.

The challenge for most businesses is to recognize that to achieve long term, stable results with the major search engines, it takes time. The desire for immediate results often drives businesses to listen to the promises of search engine marketing companies that guarantee quick results. Keep in mind that to be successful within the search engine environment, your website must provide the profile that the major search engines are looking for to get optimum results. The search engines reward those sites that produce legitimate content, move gradually and have sustained their importance over time. There are two main reasons why it takes time to get legitimate rankings. The first is that the major search engines, especially Google, favor sites that have withstood the test of time. When a site has longevity with some periodic changes, it proves to Google that the site is active and the business is well established. The second reason is the search engines value not only the quantity but the quality of links from other sites. Remember, all links are not equal. Making the wrong decisions will negatively impact your business, put your website in jeopardy and may place it into a search engine penalty box that ultimately will take even longer to overcome.

You should also know that the search engines change their algorithms frequently. Google’s most recent algorithm update focused on identifying and dealing with sites that are trying to circumvent their processes. Based on those recent algorithm changes, the time frame in which links are developed and the uniqueness of each link will now play an even greater role in determining how your site can and will rank. This means that strategies that purport to build high volumes of links to get you better rankings will actually have the opposite affect. In truth, the history of your linking strategies is the greatest determinant of how your website will ultimately rank. If you have ever worked on link building or had someone work on link building for your site then now is the time to look at how it has affected your ability to rank. Let ebasedEVOLUTION help you learn more about what you can and should be doing to your website to make the most of your online investment. Request our web site analysis.

Best Regards,

Brian Gomme | 704.849.0528
b.gomme@ebasedevolution.com

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