 At
the beginning of every conversation that I have with a web site owner I ask them
‘what are your goals?’ Over time I have seen that answer change. The goals are
much more robust then when I started in this industry in 1996.
 Now
web site owners list very specific goals that have multiple levels. Most of
these mirror practical and traditional business goals. Sales, marketing,
information delivery, customer services and the like.
There is one that is unique to the Internet medium. That is ranking at the top
of the search engines. I have yet to meet a web site owner who did not want
that. They are right to. The challenging part of the goal is what I ask next.
What do you want to rank for and why? I have found that many web site owners
relate high rankings with the completion of the first set of goals that I
mentioned. However, that is far from true. What you rank for, what the rankings
say about you and where the rankings drive people within your site all affect
the potential for the site to accomplish those goals.
To learn more about what
you should be ranking for in the search engine request our web site analysis.
 Every
web site owner has terms they want to rank well for. Your company name is first.
What do the search engine results pages say about your company when you search
for it? What other listings are included on a search for your company name? What
page does this listing drive users to? These are all important questions. The
answers to these questions will determine how effective your site is in driving
traffic from the search engines as well as how well that traffic succeeds in
meeting your goals from above. Once you consider that 50 different people will
search for you in 50 different ways you can see that the analysis and control of
this process can become extremely laborious. In taking the time to do it you
will find that you web site can accomplish much more then it is now and
hopefully begin to exceed the expectation you had at its creation.
To learn more about what
people see when they search for your company complete our web site analysis.
At the end of the day it only matters how you rank if those rankings are driving
traffic. It is quite possible to drive high quality traffic with little or no
rankings for many of your competitive terms while it is also quite possible to
get no quality traffic from high rankings on your most popular terms. Consider
how many people are competing for the terms you are targeting.
You can see this at the
top of the search engine results pages or simply request a site analysis to have
multiple analyses run on your target search terms.
About ebasedEVOLUTION
ebasedEVOLUTION is the leading search engine marketing and web development firm
practicing only ethical search engine optimization and email services. As a
total solution Internet marketing company, they focus on providing every aspect
of an effective online marketing campaign. At their base they are problem
solvers that utilize a richly skilled staff of consultants, marketers,
developers and programmers to honestly approach clients' goals for the purposes
of achieving results on a local and global scale. Examples of companies
currently using their technology include Jiffy Lube, Donald Haack
Diamonds, Hamilton Beach, Broyhill Furniture, National
Gypsum, Crosland Properties, PGA andOzburn-Hessey Logistics.
For additional information, see
www.ebasedevolution.com.
|
|
