Google’s Latest Changes. Are You Ready? It seems like it’s becoming an annual occurrence. Just before the holidays, Google decides to roll out a major change to the way they judge websites in their database. This time, in a three phase update nicknamed Jagger, Google is demonstrating that they are very serious about cleaning up what they perceive as trash in their database. Google recognizes that website owners will always utilize different strategies to increase their relevance to Google’s algorithm. But as a website owner, do you recognize the impact those changes may have on your website’s performance or have you factored those Jagger changes into your online strategy yet? With these new algorithm changes, concentrating mostly on link profiles and domain name history, Google now has even more ability to detect and penalize websites that act in a way Google deems inappropriate.

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Google has long stated that they value links. The types of links they value most are those that are generated over time from highly credible sites. High volumes of links all generated at the same time will have less value than fewer links built over a period of time. In the Internet, just like the real world, sites grow, shrink or fail and new ones constantly take their place. Google, as a part of their criteria, has always looked at how long your site has been in existence and when it was last updated. Since relevant links take so long to create, they have become a critical factor and part of Google’s bias towards established sites that grow over time. With the most recent changes, Google now relies even more on the age factor to determine the credibility of your site. Their logic assumes that if your website survived for at least three years and was continually updated over time, then the site probably has credibility. To learn more about how your domain name is currently viewed or the way Google sees your links, please complete our free and confidential website analysis.

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About ebasedEVOLUTION

ebasedEVOLUTION is a leading search engine marketing and web development firm practicing only ethical search engine optimization and marketing services. We engage in the design, production and sale of products and services that enable productive, efficient and cost-effective marketing online. Our award winning staff focuses on providing our clients with competitive advantages that deliver real return-on-investment. ebasedEVOLUTION solutions help customers achieve more effective targeting of their website traffic, increased visibility and improved conversion rates. We offer consulting, custom application development and support services including the tools, knowledge, leadership and industry innovation expected from a leader in online marketing. Some of the companies using ebasedEVOLUTION solutions include: Jiffy Lube, Donald Haack Diamonds, Hamilton Beach, Broyhill Furniture, National Gypsum, Crosland Properties, Technocom and The Professionals Golfers' Association of America (PGA). For more information on how ebasedEVOLUTION can help focus your online marketing efforts, please see www.ebasedevolution.com