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In this Months Newsletter...
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We are proud to announce the next
evolution in search engine marketing.
Now your company will have the ability to combine all
aspects of your online efforts with one complete solution.
ebasedPLATINUM covers every area of Internet
marketing in a program guaranteed to get top ten
visibility on Google, Yahoo, AOL and MSN.
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Is your web site as efficient and effective as it needs to be?
 As most of us that use the Internet to get business information,
shop online, or just get directions to our favorite store at the new
mall will attest, we are a society where less is more. The Internet
fosters the expectation of information in real time, anytime with as
little effort as possible for the user. Marketers recognize their
web site is an integral part of their marketing efforts. They want
the content on their sites to be more fluid, less restrictive and
more real-time. They require the web site to have the ability to
target, analyze and convert traffic driven by marketing initiatives.
In today’s competitive world companies are constantly looking for
an edge to help beat the competition. In a world where information
is available at the click of a button, staying current is a constant
challenge for every web site. Unlike the business card approach
where the old fax number or email address could be crossed off to
write in the new one, your web site is a critical tool tied to your
brand, image, and goals for profitability and shareholder return.
Did you know that the average life cycle of a web site is two years?
 That doesn’t factor in the constantly changing external world,
internal business demands or the continually evolving requirements
of the Internet and search engines that enable it. Most web sites
face three major challenges as they age: accuracy of the content,
site effectiveness, and the ongoing process of gaining and
converting traffic from search engines and other online marketing
initiatives. Will your web site become obsolete? It won’t provided
you initiate and maintain a business process where proactive review
of your web site for content accuracy, user experience and search
engine optimization becomes part of your strategy.
If your web site is older than two years or if the discipline to
review your site has not been a priority, it would be a very good
idea to review it now. To assist your review process, please
request a web site status report. Let us demonstrate how hiring
the ethical online marketing search leader with over 1,000 web site
projects under its belt can make a difference.
Now for those of you that have focused, did you correctly map
your sites performance to your company’s business goals? The
performance of your site is tied directly to its formatting,
navigation and content. To capitalize on your web site you will need
to understand who visits the site, where they come from, what are
they looking for, and where did they navigate to on your site. This
process traverses beyond the review of your log files to the
detailed analysis of individual user actions on the site and the
flow from different online and offline marketing initiatives.
For more details on tracking traffic behavior and effectiveness of
your current marketing efforts please request our tracking report.
Once the web site’s goals and navigation are in order, the
ability to track users and marketing efforts have been established,
focus can now shift to cost-effectively driving targeted traffic to
your site from the major search engines. To begin that process, you
should have an idea of how well your existing site is indexed in the
major engines and how well it ranks for your targeted search terms.
You can receive an initial baseline analysis along with details for
improving your visibility by requesting our web site saturation and
ranking report.
ebasedEVOLUTION sees your site as a critical element tying all of
your business processes together. We create and maintain dynamic,
integral web sites for businesses of all sizes and across various
industries. By starting with clearly defined goals we engineer sites
that can effectively and efficiently shape, track and target traffic
with your business objectives in mind.
Let us help you get started today.
Interesting Web
Links
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Adobe & Macromedia - Fancy Flash CS or Golive MX? How will
this affect the future of web design? Check out what's happened
with these two companies.
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Speed up FireFox with FireTune - Needs a tune up? FireTune is
automated and gets FireFox back up to speed.
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