 How
important is your web site’s Google Page Rank (PR)? There was a time
when many web site owners did not even know what their web site’s PR
was. Now, any web site owner who is trying to increase their
visibility in Google is also trying to increase their PR. PR is
basically defined as a number between 0 and 10 which Google assigns to
a page based on the number and quality of links to that page. The more
links that you have from sites that have a high PR then the greater
your site’s PR will be.
To learn what
your web site’s PR is you can request our web site analysis.
PR is important to
Google because it defines the credibility of your site based on
whether anyone else thinks it is important enough to link to. Since
these links are in theory coming from a third party Google makes the
assumption that the third party is providing this links because your
site has value. If your site has no links to it from sites with a high
(PR4 at least) then Google will not see your site as relevant.
The major challenge in
link building continues to be who you should get links from. Most of
us get offers to trade links on a daily basis through unsolicited
emails. These types of requests should be avoided unless they are
coming from someone who works within your industry and whose web site
you feel confident in sending your traffic to. The search engines
spend a good amount of time in analyzing who links to your web site,
if those web sites link to each other and the content of each of these
sites that links to each other. They then base their analysis, in
part, by what they find in this analysis.
To learn more
about how the search engines see the links to you web site complete
our web site analysis.
As the search engines
continue to evolve in how they rank sites this criteria will continue
to grow in importance. As it stands now there are three major ways in
which your link reputation/Page Rank affects your site and its ability
to rank.
- Influencing your web
site’s credibility; the higher your PR then the more credible the
content of your web site and therefore the greater the ability for
these pages to rank well.
- The relevance of
your web site; the content of the links to your site and the content
of the page of with the link will influence what your site will rank
for.
- Filtering out bad
links. The search engines have created measures to judge if sites
are participating in massive linking trading and fabricated linking
strategies. Sites that do this are in danger of losing all of their
link reputation as a penalty for this practice.
In short , the links
you have to your site are at this time in the search engines’
landscape, the greatest single determinant of how your web site will
rank in the search engine. Building these types of relationships with
other credible web sites will go a long way towards improving your web
site’s overall visibility.
To learn more
about how your link reputation is affecting your ability to rank
complete our web site analysis.
About
ebasedEVOLUTION
ebasedEVOLUTION is the leading search engine marketing and web
development firm practicing only ethical search engine optimization
and email services. As a total solution Internet marketing company,
they focus on providing every aspect of an effective online marketing
campaign. At their base they are problem solvers that utilize a richly
skilled staff of consultants, marketers, developers and programmers to
honestly approach clients' goals for the purposes of achieving results
on a local and global scale. Examples of companies currently using
their technology include Jiffy Lube, Donald Haack Diamonds,
Hamilton Beach, Broyhill Furniture, National Gypsum,
Crosland Properties, PGA andOzburn-Hessey Logistics.
For additional information, see
www.ebasedevolution.com. |
