 The problem with being the
number one search engine is that webmasters and search engine marketers continue
to strive to overcome your ranking algorithms and shoot their web site’s to the
top. This back and forth between Google and web sites continues to end up in the
same way. Google roles out a new algorithm and spoils the fun for the people who
have been trying to manipulate their system.
 I
have long said that Google have 50 PhD' mathematicians over there that are way
smarter then me. Trying to beat their system just doesn’t make sense.
Listening to what they say is important and then working to mimic those criteria
is a much more sound strategy.
In Google’s most recent
shift they have focused on cleaning up the linking mess. Since the day that the
Google tool bar was unveiled and links became so important, web site owners have
strived to build links. What Google has said all along is that it is about
quality links not quantity. Getting the right kinds of links from the right web
sites is so much more important then getting a lot of links.
To learn more about who
links to your web site and how that is affecting your ability to rank complete
our web site analysis.
The most often asked
question I get from clients is, "Who are you linking to my site?" To properly
please Google the answer needs to be different for every client. That is because
Google values on topic quality links. That means, web pages that have the
same focus as your site and also have significant link reputation of their own.
There are certain criteria that every link must have to justify the
relationship. Avoid pages with a lot of outbound links or little or no link
Page Rank of there own. Don’t do reciprocal links. Google doesn’t like
them. Focus on
building relationships in your industry.
Google has the ability to
tell when a link is on topic and when you have generated a link for the sake of
a link. The top ranking sites are those that have developed long term, relevant
link relationships over time. These links often match the theme of the web site
as well. That means that Google needs to be able to establish what the theme of
your web site is so that they can match your content with the inbound links to
your site and then determine what you are relevant for.
To see how well your web
site establishes a theme complete our web site analysis.
What Google is working on
with this latest change is to further decrease web site owners’ ability to
manufacture link relevance and content relevance without putting in the time to
create an industry leading web site. Google is basing their judgment on your
expertise by analyzing your relationships and your depth of content. To succeed
in this environment you must capitalize on creating quality content, strategic
web site structure and topical, relevant online relationships.
To see how well your web
site stacks up to these criteria request our web site analysis.
About ebasedEVOLUTION
ebasedEVOLUTION is the leading search engine
marketing and web development firm practicing only ethical search engine
optimization and email services. As a total solution Internet marketing company,
they focus on providing every aspect of an effective online marketing campaign.
At their base they are problem solvers that utilize a richly skilled staff of
consultants, marketers, developers and programmers to honestly approach clients'
goals for the purposes of achieving results on a local and global scale.
Examples of companies currently using their technology include Jiffy Lube,
Donald Haack Diamonds, Hamilton Beach, Broyhill Furniture,
National Gypsum, Crosland Properties, PGA and
Ozburn-Hessey Logistics. For additional information, see
www.ebasedevolution.com. |
