 Several
years ago I sat in a room with Google cofounder Sergey Brin as he was being
interviewed. One thing he wanted to make clear was that there were no limits to
what Google wanted to achieve. Part of this was that Google wanted to find and
index every single page on the Internet. If you had a site they wanted to find
it. They have become very good at doing just that. It has been a very long time
since I found a site that had not been indexed by Google even if it was launched
only just a short time ago. Their system of crawlers and spiders is good at
looking under every rock to see what is there. This means that anyone,
regardless of experience or knowledge in their industry can
create a web site that
can be found and rank in Google.
How do you wade through the clutter to get top placement in the search engines?
The fact is that the way Google grades a site differs depending on the
credibility of that site. Since Google uses the number of quality links to your
site as the gauge of your credibility this is the first element you should
consider when trying to position yourself above the competition. The key factor
here is quality of links not the number of links. Quality is determined by how
Google judges the site you have a link from, the configuration of that link and
the topic of the site with the link.
To learn about the number
of quality links you have to your web site complete our upgraded web site
analysis.
Web site owners also need to take into account that Internet users have become
much more savvy. Google’s system stresses pointing users right to the relevant
content. The rule has always been to get the users to the pertinent content in
three clicks max. Google wants one click. You cannot rank on a topic without
having relevant content on that page. This means that users expect to see clear
information on the topic they are seeking right away or it is right up to the
back button and on to one of your competition.
To see how relevant your
web site content is viewed by Google and the other major search engines request
our upgraded web site analysis.
As you consider these items it is also critical to realize the other ways in
which the search landscape is changing. Consider that there are now multiple
platforms for searching on Google. This includes local search, image search,
ecommerce search, mobile search and the like. Since Google is now also moving
towards allowing the personalization of their search portal it is quite possible
for your web site to be absent from the personalized search of your prospects
even when you rank well in the regular search results. To avoid this you need to
include all of these in your marketing efforts as needed.
To determine how your web
site is viewed in these search platforms request our upgraded web site analysis.About ebasedEVOLUTION
ebasedEVOLUTION is the leading search engine marketing and web development firm
practicing only ethical search engine optimization and email services. As a
total solution Internet marketing company, they focus on providing every aspect
of an effective online marketing campaign. At their base they are problem
solvers that utilize a richly skilled staff of consultants, marketers,
developers and programmers to honestly approach clients' goals for the purposes
of achieving results on a local and global scale. Examples of companies
currently using their technology include Jiffy Lube, Donald Haack
Diamonds, Hamilton Beach, Broyhill Furniture, National
Gypsum, Crosland Properties, PGA andOzburn-Hessey Logistics.
For additional information, see
www.ebasedevolution.com. |
