February 9, 2005 top
searched for words on the web.
1. paris hilton
2. super bowl
3. google
4. ebay
5. yahoo
6. britney spears
7. eminem
8. green day
9. godaddy.com
10. nicole dufresne
11. schnappi
12. tom brady
13. carmen electra
14. valentines day
15. mardi gras
16. pamela anderson
17. superbowl commercials
18. anime
19. yahoo.com
20. super bowl commercials
In
most of our monthly newsletters we have focused on the optimization of your web
site and the steps you need to take to increase visibility and traffic. However,
having a successful web site is dependant on a number of critical elements that
are independent of the optimization process. The most important of which is
establishing and integrating the goals of your web site. Planning how your web
site can assist in your sales, marketing, customer service and operations
processes will ultimately determine its importance and the return on your
investment. You can be sure that your competition is seeking to maximize their
Internet marketing dollars and the early adopters in this medium almost always
get the greatest results.
To learn how your web site can be more productive start by completing our web
site analysis.
The
next step in your evaluation of your web site should be evaluating its
consistency. For example, you are a commercial real estate company serving
Charlotte, North Carolina. Look at your site and see how quickly you can find
exactly those words. Do you have a link to more details on this topic? When you
talk about this service do you refer to it the same way every time? To create
the type of relevance that the search engines are looking for you must be
consistent in how you refer to what you do in the critical areas of your site.
As you look to create this consistency you also need to make sure that you are
targeting your keywords the same way in which people search for your business.
To see how effective your
target keywords are request our web site analysis.
Finally, as you lay out your
message, you need to make sure that you are driving your traffic towards a goal.
Ask yourself what is the last thing you want the user to do on your site? Once
you define these actions you need to make sure there is a clear path to them
and, most importantly, you are creating enough value to motivate your users to
take those actions. Simply building a contact us page is not the solution. Users
want to know that they are contacting the right person for the right reason not
your web master. Also keep in mind that people don't like to fill out forms
unless they are motivated and they feel like there will be a response or more
details forthcoming in a timely manner.
To discuss building
conversion mechanisms into your site start by completing our web site analysis.
About ebasedEVOLUTION ebasedEVOLUTION is the leading search engine
marketing and web development firm practicing only ethical search engine
optimization and email services. As a total solution Internet marketing company,
they focus on providing every aspect of an effective online marketing campaign.
At their base they are problem solvers that utilize a richly skilled staff of
consultants, marketers, developers and programmers to honestly approach clients'
goals for the purposes of achieving results on a local and global scale.
Examples of companies currently using their technology include Jiffy Lube,
Donald Haack Diamonds, Hamilton Beach, Broyhill Furniture,
National Gypsum, Crosland Properties, PGA and
Ozburn-Hessey Logistics. For additional information, see
www.ebasedevolution.com.
2400 Crownpoint Executive Dr., Suite 400 Charlotte, North Carolina 28227 USA
v 704/849-0528 f 704/943-0545 send feedback to feedback@ebasedevolution.com
In
most of our monthly newsletters we have focused on the optimization of your web
site and the steps you need to take to increase visibility and traffic. However,
having a successful web site is dependant on a number of critical elements that
are independent of the optimization process. The most important of which is
establishing and integrating the goals of your web site. Planning how your web
site can assist in your sales, marketing, customer service and operations
processes will ultimately determine its importance and the return on your
investment. You can be sure that your competition is seeking to maximize their
Internet marketing dollars and the early adopters in this medium almost always
get the greatest results. 
The
next step in your evaluation of your web site should be evaluating its
consistency. For example, you are a commercial real estate company serving
Charlotte, North Carolina. Look at your site and see how quickly you can find
exactly those words. Do you have a link to more details on this topic? When you
talk about this service do you refer to it the same way every time? To create
the type of relevance that the search engines are looking for you must be
consistent in how you refer to what you do in the critical areas of your site.
As you look to create this consistency you also need to make sure that you are
targeting your keywords the same way in which people search for your business.