Online Marketing, Google, Yahoo and 2006! With the holidays and the new year right around the corner, now is an excellent time to review your online marketing strategy and the effectiveness of your website to make sure that you are heading in the right direction for 2006. Businesses across the board are planning to spend more on online marketing in 2006 than ever before. Why? It is about revenue and profits, convenience and competitive advantages. Those companies that have a well thought out strategy, a well optimized site, and a strategy for ongoing maintenance, can ensure marketing accountability and improved conversion rates that deliver a real return on investment for their business.

Businesses across the board are planning to spend more on online marketing in 2006 than ever before. Why? For our clients it is about revenue and profits, convenience and competitive advantages. Good Luck in 2006. Read more on this trend

Last month we told you about the recent changes Google made to their algorithm. However, most of the major search engines have made or are planning to make year end adjustments to their ranking algorithms that will affect the way you need to market, manage and maintain your site. As a website manager, you must be aware of the implications those changes will have on the performance of your website. And if your site was poorly optimized to begin with, you may have fallen even further behind your competitors and be less likely to meet your online objectives. Please complete our complimentary and confidential website analysis.

The changes to the major search engine algorithms seem to have a common theme regarding the ranking process. That theme is tightening the ship. The reality is that there are hundreds, if not thousands of search engine marketers out there that claim to have solved rankings. Those claims however are a complete untruth. Google has long outlined the guidelines and criteria that they desire for relevant sites in their index. Their practice has always been to tell webmasters what they want long before they have a technical way to actually accomplish those things. There recent algorithm change encompasses the application of filtering factors to help them implement what they said they have been doing all along. Please see how our award winning products can help your company.

What does this translate to? Google is now much more strict with their requirements and now has even more ability to detect and review the links to your website. Google is looking for a link structure and history that resembles organic link growth. Now more than ever, please recognize that all links are not the same. Poor link decisions can put your website in jeopardy, have serious negative impacts on visibility and put your site into the search engine penalty box.

To learn about the structure and history of your websites link structure and to determine if there are any link patterns that might be negatively affecting your visibility please complete our website analysis.

Best Regards,

Brian Gomme | 704.849.0528
b.gomme@ebasedevolution.com

Did you know?

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About ebasedEVOLUTION

ebasedEVOLUTION is a leading search engine marketing and web development firm practicing only ethical search engine optimization and marketing services. We engage in the design, production and sale of products and services that enable productive, efficient and cost-effective marketing online. Our award winning staff focuses on providing our clients with competitive advantages that deliver real return-on-investment. ebasedEVOLUTION solutions help customers achieve more effective targeting of their website traffic, increased visibility and improved conversion rates. We offer consulting, custom application development and support services including the tools, knowledge, leadership and industry innovation expected from a leader in online marketing. Some of the companies using ebasedEVOLUTION solutions include: Jiffy Lube, Donald Haack Diamonds, Hamilton Beach, Broyhill Furniture, National Gypsum, Crosland Properties, Technocom and The Professionals Golfers Association of America (PGA). For more information on how ebasedEVOLUTION can help focus your online marketing efforts, please see www.ebasedevolution.com