What's Next For Your Site in The Search Engines
|
| |
| |
|
|
About ebasedEVOLUTION
ebasedEVOLUTION is the leading search engine
marketing and web development firm practicing only ethical search engine
optimization and email services. As a total solution Internet marketing company,
they focus on providing every aspect of an effective online marketing campaign.
At their base they are problem solvers that utilize a richly skilled staff of
consultants, marketers, developers and programmers to honestly approach clients'
goals for the purposes of achieving results on a local and global scale.
Examples of companies currently using their technology include Jiffy Lube,
Donald Haack Diamonds, Hamilton Beach, Broyhill Furniture,
National Gypsum, Crosland Properties, PGA and
Ozburn-Hessey Logistics. For additional information, see
www.ebasedevolution.com. |
|
|
|
One
of the major realities, and challenges, of the search engines is that they are
continuously updating their ranking criteria, their format and the relationships
to provide the results on the different sections of their sites. This has been
especially true at Google, Yahoo and MSN over the first quarter of this year. It
is a rare case to see that a web site’s rankings have not significantly shifted
in at least one of the major search engines over the last three months without
having adjusted your strategy to compensate for all of the recent changes.
To see how your web site
currently ranks for your major keyword phrases across the major search engines
request of web site analysis.
The area that all of the search engines, and web site users, continue to find
the most value in and that provides the greatest stability
 to your web site
rankings is relevant content. Building a content rich site not only helps to
provide good user experience and relevance on your target topics. It also
provides your web site with an asset that other web site owners could
potentially link to. It should not come as a surprise to a web site owner that
having links to your web site is valuable. These links act as references in
terms of your credibility to a search engines.
For a review of the number of
links to your web site complete our web site analysis.
 However, not all links are created equally. In fact, search engines like Google
have mastered the art of evaluating your links and determining the value, or
lack there of, of each link. When you develop a content rich web site that
provides valuable, accessible, information then you are increasing the
likelihood that others will link to it of their own volition. These are the
exact types of links that Google likes. In example, a health spa owner is
surfing the web and finds a quality web site that sells her favorite relaxation
cd. The web site discusses the value of treating yourself well, like visiting a
spa, and has great user experience. In the past she had always recommended that
her clients buy it for themselves. Now, instead of just telling them in her spa
she decides she will add a link directly to this web site on her web site and
then refer her clients to her web site so they can buy it online and see all of
her other services as described on her site.
This is an example of a natural link to the relaxation cd web site. That link
will boost the relevance and credibility of the relaxation cd’s site.
 It is also
one directional – meaning that the spa owner did not request a link back to her
site. It is the exact type of link that Google will love. The major value comes
from several aspects. First, is the configuration of the link. The spa links to
the site as ‘find my favorite relaxation music at www.example.com’. That site is
now more relevant on relaxation music. Second is the fact that it is one
directional. Google recognizes that reciprocal links are traded and not earned.
Google is looking for earned links and will give much greater value to that type
of link. You may ask why the spa owner didn’t seek a reciprocal link? It is not
because she wanted to make sure her link gave value to that site. It is simply
because her site is geographically targeted and the music site is not. A link
from that site would have little value in terms of referral traffic. That should
be the first measure of any link request.
To get a better understanding
of the value of the links to your web site under the search engines’ new
standards request our web site analysis.
|
